{"id":38272,"date":"2020-04-30T00:00:00","date_gmt":"2020-04-30T00:00:00","guid":{"rendered":"http:\/\/creative-words.com\/la-localizzazione-dei-videogiochi-diamo-qualche-numero\/"},"modified":"2025-07-16T15:16:57","modified_gmt":"2025-07-16T15:16:57","slug":"videogame-localization-lets-crunch-some-numbers","status":"publish","type":"post","link":"https:\/\/www.creative-words.com\/en\/videogame-localization-lets-crunch-some-numbers\/","title":{"rendered":"Videogame localization: let&#8217;s crunch some numbers"},"content":{"rendered":"<h5><span style=\"color: #ff9900;\">HERE\u2019S THE AUDIO VERSION OF THIS BLOG POST, ENJOY LISTENING!<\/span><\/h5>\n<audio class=\"wp-audio-shortcode\" id=\"audio-38272-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/creative-words.com\/wp-content\/uploads\/2020\/04\/Videogame-localization-lets-crunch-some-numbers.mp3?_=1\" \/><a href=\"https:\/\/creative-words.com\/wp-content\/uploads\/2020\/04\/Videogame-localization-lets-crunch-some-numbers.mp3\">https:\/\/creative-words.com\/wp-content\/uploads\/2020\/04\/Videogame-localization-lets-crunch-some-numbers.mp3<\/a><\/audio>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #999999;\">Videogame is a market that has seen a tremendous growth in the last decades and will grow steadily for the foreseeable future.<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>According to Newzoo, 2.1 billion people play videogames worldwide. Of these, 26,2 million people play videogames just in Italy.\u00a0A little perspective: a game released in 1996, Crash Bandicoot, cost 1.6 million dollars to develop, while 2013\u2019s Grand Theft Auto V cost 265 million dollars. The latter went and generated 6 billion dollars in revenue, making it the most profitable standalone multimedia product ever.\u00a0The <strong>videogame industry is a 138 billion dollars affair<\/strong>, making it the biggest multimedia industry sector. That\u2019s right, it\u2019s worth more than movies.<\/p>\n<p>Of course, as time went on, videogames became more and more complex and more and more eloquent. This is what matters to us!\u00a0Space Invaders (1978), had (we\u2019re being generous), ten written words, two of which were the now eponymous \u201cGame Over\u201d. Today, games can reach astonishingly high word-counts. Baldur\u2019s Gate II (2001)\u2019s script is more than 1.000.000 words long.\u00a0According to Nimdzi, <strong>videogame localization is a 330-million-dollar market<\/strong>, projected to grow 30% by 2021. Keywords International and Pole to Win dominate the landscape.<\/p>\n<p>This is just a brief overview of the behemoth that <strong>the videogames industry has grown to be in the last decade<\/strong>. All this was necessary to say that the answer to the question \u201cis it worth it to localize my videogame\u201d is \u2013 in most cases \u2013 a resounding \u201cYes\u201d.\u00a0As you can probably guess, bringing your game to as many people as possible can\u2019t be a bad thing.<\/p>\n<h3><span style=\"color: #808080;\">Videogame localization<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>As localizable elements in games got more and more prominent, localization rapidly came to be a necessity, to accommodate the larger scope that the videogame medium was striving to achieve. You may think that by now, everyone who is interested in playing videogames would know English. For sure, many people play videogames in English but it <strong>has been proven that people prefer to read, hear, watch content in their native language if they can help<\/strong> it. As we said, Italy has 26,2 million gamers. Why not cater to them in the best way possible?<\/p>\n<p>Just above, I said that \u201cin most cases\u201d it is worth to bring your game to as wide an audience as possible. There are cases where a cost-benefit analysis will dictate that no, for such a small pool of players English will have to do. It is <strong>very important to gauge whether a market would be receptive to a localized videogame<\/strong>, and nowadays data such as ROI is taken into consideration when deciding to localize a videogame for some markets. What\u2019s certain, though, is that on the whole, the market will grow and there will be many opportunities to gain new players by localizing videogame content: the future is no doubt very bright for videogame localization!<\/p>\n<p>Stay tuned for more snippets of info about the <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"http:\/\/creative-words.com\/traduzione-videogiochi-creative-words-genova\/\">game industry<\/a><\/span> and the vast and marvelous world of videogame localization!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HERE\u2019S THE AUDIO VERSION OF THIS BLOG POST, ENJOY LISTENING! &nbsp; Videogame is a market that has seen a tremendous growth in the last decades and will grow steadily for the foreseeable future. &nbsp; According to Newzoo, 2.1 billion people play videogames worldwide. Of these, 26,2 million people play videogames just in Italy.\u00a0A little perspective: [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":16920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[53,523],"tags":[20],"class_list":["post-38272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-news-en","tag-localization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Videogame localization: let&#039;s crunch some numbers - Creative Words<\/title>\n<meta name=\"description\" content=\"Videogame localization is a 330-million-dollar market that has seen a huge growth in last decades and will grow for the foreseeable future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creative-words.com\/en\/videogame-localization-lets-crunch-some-numbers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Videogame localization: let&#039;s crunch some numbers - 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