{"id":39334,"date":"2025-08-28T10:33:42","date_gmt":"2025-08-28T10:33:42","guid":{"rendered":"https:\/\/www.creative-words.com\/?p=39334"},"modified":"2025-08-28T15:55:06","modified_gmt":"2025-08-28T15:55:06","slug":"how-scalable-ai-qa-gave-skyscanner-control-over-partner-generated-content","status":"publish","type":"post","link":"https:\/\/www.creative-words.com\/en\/how-scalable-ai-qa-gave-skyscanner-control-over-partner-generated-content\/","title":{"rendered":"How scalable AI QA gave Skyscanner control over partner-generated content"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"39334\" class=\"elementor elementor-39334 elementor-39325\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1136130f e-flex e-con-boxed e-con e-parent\" data-id=\"1136130f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-599f783 e-con-full e-flex e-con e-child\" data-id=\"599f783\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33f6041b elementor-widget elementor-widget-text-editor\" data-id=\"33f6041b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"wp-block-heading\"><strong>Introduction<\/strong><\/h3><p>Relying on third-party providers for hotel descriptions left Skyscanner with little control over quality.<\/p><p>Frequent issues, like incomplete sentences, grammar mistakes and inconsistent terminology, undermined user experience, but Skyscanner had no scalable way to monitor or fix them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83a3224 elementor-widget elementor-widget-text-editor\" data-id=\"83a3224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Solution and key benefits<\/strong><\/h3><ul><li>Monolingual quality assessment without source text comparison<\/li><li>Custom multi-LLM evaluation setup, tailored to ensure accurate results across the board<\/li><li>Refined MQM-based quality framework for scientific precision in error identification and categorization<\/li><li>Comprehensive evaluation reports combining both qualitative and quantitative metrics<\/li><li>Language-specific insights and dashboards for targeted and actionable analysis<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-483740b e-con-full e-flex e-con e-child\" data-id=\"483740b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71a13bd elementor-widget elementor-widget-text-editor\" data-id=\"71a13bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"wp-block-heading\"><strong>Findings and outcomes<\/strong><\/h3><ul><li>Correctly identified up to 91% of issues missed by standard translation and review.<\/li><li>Achieved a 55% reduction in quality audit time.<\/li><li>Delivered analysis across 9+ language quality categories, enabling structured, service-level visibility on linguistic performance.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-671eb2a e-con-full e-flex e-con e-child\" data-id=\"671eb2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6f5282 elementor-widget elementor-widget-text-editor\" data-id=\"c6f5282\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"wp-block-heading\"><strong>What they say about us<\/strong><\/h3><p>For the first time, this pilot showed that we could get structured, scalable visibility over partner-generated content &#8211; something we couldn\u2019t monitor before, despite its direct impact on user experience. Creative Words didn\u2019t just plug in AI: they built a workflow informed by expert linguistic insight, which gave us tangible data and actionable direction to drive improvements.\u00a0 The real value came from the people behind the process and the ongoing collaboration between our teams.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Relying on third-party providers for hotel descriptions left Skyscanner with little control over quality&#8230;<\/p>\n","protected":false},"author":15,"featured_media":39328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[559,525,570],"tags":[],"class_list":["post-39334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-solutions","category-case-study-en","category-case-study-en-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How scalable AI QA gave Skyscanner control over partner-generated content - Creative Words<\/title>\n<meta name=\"robots\" content=\"index, follow, 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