Living in a digitalized world: why is it important to invest into Italian translations?
Here’s the audio version of this blog post, enjoy listening! How are digitalization, globalization and italian translations connected? Nowadays, as a result of the global population becoming much more digitally connected, more and more companies are investing in digital services. They seek to maximize their consumer engagement by adjusting their marketing strategies accordingly. However, […]
What is marketing translation and why it is important
HERE’S THE AUDIO VERSION OF THIS BLOG POST, ENJOY LISTENING! Any brand aiming at reaching new markets and new countries needs marketing translation, if they want to attract their new multilingual customers. A simple translation of the source text won’t make the magic happen: depending on their culture, people are attracted by different product […]