
The hidden tax of global content: where time and money really go
Most companies can tell you exactly how much they spend on translation.Very few can tell
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Most companies can tell you exactly how much they spend on translation.Very few can tell

There’s a moment in every professional’s career when you sit back and think: “Is this

Introduction Italy is the world’s eighth‑largest economy and the eurozone’s third‑largest country by GDP[1]. In

Have you just finished university and are now trying to figure out how to take

Why fintech translation is never “just words”. Fintech moves fast. It’s global. And honestly? It’s

Global businesses today are under pressure to deliver fast, accurate, and affordable multilingual content. From

5 recent books on translation and artificial intelligence to navigate generative models, machine translation, and post-editing. Practical and critical resources for language professionals who want to stay up to date.

AI dubbing is rapidly transforming the way organizations create and localize video content for global

AI localization goes far beyond just translating text. It’s a strategic asset for companies…
AI in localization is no longer a concept of the future. It’s already transforming how
The Regulatory Framework Starting December 13, 2024, Regulation (EU) 2023/988 on general product safety comes
Why relying on internal staff for business translations can cost more than you think. Many
AI is revolutionizing marketing, but how can businesses leverage it effectively without losing the human
ELIS 2025 results are finally here—and they confirm what many suspected. Freelancers and smaller language
Expanding into global markets sounds exciting, right? But here’s the catch—just translating your content isn’t
In recent years, generative artificial intelligence has become an increasingly significant presence in our lives.
The 2025 Universal Jubilee of the Catholic Church is set to welcome an estimated 32
Language plays a central role in how we connect, share ideas, and do business in
As we move into 2025, the localization industry continues to evolve at an unprecedented pace.
Does SEO work for ecommerce? Did you know that 68% of people choose online retailers
In today’s global economy, reaching new customers means speaking their language—literally. Content localization is the
Italy’s e-commerce scene is on fire, with a surge in sectors like fashion, travel, and
Imagine walking into a store, excited and ready to buy, only to find that everything
Did you know there are over 26.5 million active e-commerce websites worldwide? In 2024, global
Stand out in the competitive translation industry with a tailored, impactful CV. The translation industry
Audiovisual translation for the deaf is a rapidly growing field in the area of
Certified translations are a crucial pillar for businesses that aim to operate internationally or
In the globalised and digitised world in which we live, translation and localisation play a
Translation is a fundamental activity in the global era we live in, where the need
TV series have conquered a prominent place in contemporary culture, offering quality entertainment to an
The growing popularity of sustainable tourism has significantly transformed the hospitality industry. But what
If you have a passion for foreign languages and literature, translating for publishing houses might
If you are a researcher or work in the scientific field, you know how important
If you want to sell a product, devising the right marketing plan for it is
Medical devices are essential to hospitals, clinics, and surgeries and require the utmost care in
Medical translation is used for many other documents besides classic hospital reports needed to undergo
If you work in industry, you’re likely aware of the importance of translation to safely
If you don’t work in the chemical industry, chances are you’ve never heard of a
The European single market has facilitated the export of goods and services within the European
You may have heard of technical translation, a field with inherent difficulties that requires in-depth
Accurate patent translation is essential for ensuring the respect of intellectual property and protecting against
With the widespread diffusion of machine translation, MT and legal translation have begun to be
Localization costs have always been a significant challenge for e-commerce businesses looking to expand into
The power of product details in creating a seamless shopping experience Product details play a
In the ever-evolving world of artificial intelligence, staying ahead is crucial for success. At Creative
E-commerce companies aiming to expand globally and achieve sales success encounter a significant challenge: content
In the era of artificial intelligence, the decisions made by algorithms can have a significant
In recent years, artificial intelligence has made remarkable progress, revolutionizing several industries and changing the
Recently, there has been a lot of buzz surrounding ChatGPT which is a brand new
You’ve just launched your online store, stocked with a diverse range of products, eager to
Fintech has experienced exponential growth in recent years, especially thanks to the elimination of place
What is the relationship between chatbots and tourism? First let’s take a step back. Have
HERE’S THE AUDIO VERSION OF THIS BLOG POST, ENJOY LISTENING! What is speech synthesis?
HERE’S THE AUDIO VERSION OF THIS BLOG POST, ENJOY LISTENING! How do you launch a
Here’s the audio version of this blog post, enjoy listening! About ten years have
Automated systems for producing and translating in a swift and efficient manner, but always under
The translation and language services industry is constantly evolving. Neural machine translation (MT) was created by applying
Machine Translation refers to translation carried out by software, or a portal, that translates texts
HERE’S THE AUDIO VERSION OF THIS BLOG POST, ENJOY LISTENING! In the past few years

Italian law firms operate in a high-stakes environment where accuracy, compliance, and fast turnaround times are critical.

Relying on third-party providers for hotel descriptions left Skyscanner with little control over quality…

Standing out in the Alpine luxury tourism scene is no small feat. Since 2013, Creative Words has been supporting Andermatt…

We were tasked with supporting a multilingual project aimed at enhancing speech-to-text systems through the collection of realistic, context-rich SMS messages. The goal was to provide machine translation models with authentic and diverse data reflecting users’ everyday language. The main challenge was to generate coherent, believable content aligned with given scenarios, while maintaining linguistic consistency and quality across multiple languages.
With all the buzz around AI, it’s no surprise that many people fear it will
Language is a powerful tool that shapes our perceptions and influences our interactions. In the
2020 was a year of learning for everyone in so many different ways. At
In the bustling digital economy, where the line between work quality and life balance
With the advancement of technology, Artificial Intelligence (AI) has taken deep root in today’s world,
The translation industry is experiencing an unprecedented revolution thanks to the advancement of technology and
In today’s society, where productivity and efficiency are crucial values, it becomes increasingly challenging to
You may have heard of sworn translation, which is often used for documents in the
In an increasingly international world, a legalised translation of personal documents can be necessary in
The concept of user experience has become increasingly important in various industries in recent years.Especially
The video game industry has experienced unprecedented expansion in recent years, resulting in a true
This is certainly not the first time we’ve discussed video game localisation on our blog.
With the advent of smartphones and tablets, the already successful gaming industry has undergone further
If you work in this field, you surely know what we’re talking about when we
The combination of copywriting and tourism might look like a rather useless pairing at first
OTAs and tourism: an inescapable combination in an age of last-minute travel, online booking and
The tourism industry and SEO: a seemingly complex combination, but also an excellent secret weapon