Linguistic Quality Assessment (LQA): why a new approach to quality evaluation is needed in the age of LLMs
Can two simple words cost 10 million dollars? In 2012, HSBC proved that they could. The mistranslation of the payoff “Assume Nothing” triggered a domino effect across several international markets, leading to a costly emergency rebranding campaign. A major reputational setback for a bank whose identity was built on its ability to communicate effectively on […]