Speech Synthesis and SLD: what it is and how it can be useful
HERE’S THE AUDIO VERSION OF THIS BLOG POST, ENJOY LISTENING! What is speech synthesis? Speech synthesis is the artificial production of human speech. Given a written text as input, a machine called speech synthesizer, which can be a software or a hardware, turns written words into artificial voice. To make the concept of speech […]
The tourism industry and SEO: not just keywords
The tourism industry and SEO: a seemingly complex combination, but also an excellent secret weapon for reaching new users. And increasing visits and bookings. But in practical terms, how do you take full advantage of the potential of the internet and search engines to have your content reach a wider audience? In recent years, between […]
Geomarketing and communication: how to improve performance and results
Have you ever heard of geomarketing? It’s a local approach to marketing that helps companies reach new customers organically and effectively. If you want to find out how the perfect combination of geomarketing and communication can help your business truly take off, our new article has plenty of helpful tips in store. As every entrepreneur […]
International SEO: 7 strategies for expanding your website
Have you ever thought about exporting your website abroad, to open up new markets and make your products and services known to thousands of other users? If yes, you’ve come to the right place. In this article we’ll discuss International SEO and give you some useful tips to make localising your website as uncomplicated as […]
Translation and UX: 5 mistakes to avoid making on your website
Translation and UX: this combination is often overlooked, but actually quite critical in improving the browsing experience on your website. What aspects should you keep in mind when translating a website. And what, on the other hand, are the errors and oversights that could harm the user experience, effectively reducing visits and sales? There are […]
How to translate a website with connectors: what they are and why you should use them
Website translation has become an indispensable necessity in a globalised world. But it is also a complex operation that requires the synergy and collaboration of several teams with a common goal. What if there was a way to automate and speed up the process, reducing the possibility of human error? In this post, we’ll learn […]
Creative translations for Ecommerce: a winning choice
Can you translate your Ecommerce content while ensuring that foreign audiences will also appreciate it and be enticed to purchase? Absolutely, but you need to adapt your site to the local culture with creative translations. But what exactly is a creative translation, and how can it help your Ecommerce site grow abroad? In an increasingly […]
Product descriptions for Amazon: SEO optimisation and benefits
Have you ever wondered what’s behind the description of a product you see on Amazon? Let’s thank our Content Manager Silvia Vicini, who will help us explain it. But first we need to take a step back to decipher the acronym we mentioned above. SEO stands for Search Engine Optimisation. It is nothing more than […]
Localising an e-commerce site: a way of increasing your income
Do you have an online business and are wondering how to get the results you want? The answer is: localise your e-commerce site! Admittedly, we all know that the Internet has enabled us to reach worlds and markets – both new and undiscovered, but to really get in tune with these you have to, as […]
Effective product descriptions: why they matter and how they can increase your sales
The importance of knowing how to sell yourself with effective product descriptions. Having an excellent product is not enough for achieving that highly sought-after success. Sure, it’s the most desirable starting point. But the path is still long and full of many other elements that must be considered and made the most of in order […]