Now more than ever there is a need for Distance Interpreting. But what is it about exactly?
In recent months, the physical limitations imposed by COVID-19 regulations have contributed to the rise in demand of a particular service of linguistic mediation, which is now needed more than ever: distance interpreting. Created in the medical field to satisfy the need for urgent communication, this form of interpreting is now also used in […]
History of Machine Translation
Machine Translation refers to translation carried out by software, or a portal, that translates texts from one language to another, even without human intervention. 1) Early Years in the History of Machine Translation 2) From the ALPAC report to the 90’s 3) The 2000s The origins of Machine Translation can apparently be traced back to […]
How to translate Green Marketing for Environmental Communication
Consumers are increasingly sensitive to environmental issues and therefore more likely to choose brands that care about sustainability. 1) What is Green Marketing? 2) How to communicate Green Marketing? 3) Green Marketing and Localization As a response, new market models have recently emerged, including green marketing, which aim to promote corporate commitment to the fight against […]
Why We can No Longer do without Content Remixing
The COVID-19 pandemic has radically changed the behavior of consumers and their relationship with social media. Every day, Creative Words takes care of the content and the people it works with. Considering the effects the pandemic has had (and will continue to have) on people’s lives, this seems like the right time to talk […]
Interview with Marco Moreo: The Man behind the Brand
Creative Words and MarcoMoreo – an Italian footwear brand now highly respected internationally – have been working together for several years. The two organizations have established a solid partnership based on the provision of linguistic services that go beyond simple translation to maintain the company’s personality and tone of voice even in the target language. […]
A quick Look Back on Gender-related Issues in Videogames
This article is a brief summary and “update” to an article that appeared in Multilingual #188 volume 31 issue 2 March/April 2020 Gender-related issues in videogames continue to be a hot topic right now, and it is a topic that has been widely discussed, even more so in light of events such as Gamergate, a […]
Interview with Paolo Boz, SEO & E-commerce Consultant and Founder of Dot Business
Some time ago we had the pleasure of meeting Paolo Boz, a digital communication professional who specializes in creating web and e-commerce sites with integrated SEO. We asked Paolo to answer a few questions on the highly topical subject of online stores and e-commerce strategies. 1. In today’s world, is an online store a […]
What are the Differences between a Copywriter, Web Editor, Ux Writer and Content Editor?
In a world where even writers have branched off into increasingly complex (and connected) occupations, we have decided to bring a little clarity. So here are the main differences between copywriter and web editor, content editor and ux writer. Let’s start with the first, the oldest of the four, and perhaps the most romantic and fictionalized: copywriting. […]
Translation and Covid-19: Multilingual Sources and Translation Platforms
Translation and covid-19: the pandemic has put translators and linguists in front of a new challenge: translating correctly new scientific and technical terms to make the pandemic understandable for everyone. 1) Translation platoforms 2) Multilingual glossaries 3) Linguistic resources During the whole course of 2020, traslation and covid had to be developed. Several multilingual […]
Learning Bites/2: 3 CAT Tools to train for free as a newbie Translator
HERE’S THE AUDIO VERSION OF THIS BLOG POST, ENJOY LISTENING! More and more translation faculties around the world are offering CAT tool training and translation technology modules in their curriculum, providing students with theory and exercises. As a fresh graduate you might have learned the basics about CAT tools from your professors or just […]