Translations and SEO Optimization for the Internationalization of El Gouna Resort

El Gouna, a luxury icon in the portfolio of Orascom Development Holding, is more than just a resort; it is an exclusive experience that combines hotels, apartments, and leisure facilities. Seeking international expansion, the El Gouna team aimed to overcome language barriers and strengthen its online presence, with particular focus on the German-speaking market, a key demographic in the tourism sector. To achieve this, they needed to translate their content and optimize it with an effective SEO strategy. Creative Words was called upon to tackle this challenge.