Introduction
El Gouna, a luxury icon in the portfolio of Orascom Development Holding, is more than just a resort; it is an exclusive experience that combines hotels, apartments, and leisure facilities. Seeking international expansion, the El Gouna team aimed to overcome language barriers and strengthen its online presence, with particular focus on the German-speaking market, a key demographic in the tourism sector. To achieve this, they needed to translate their content and optimize it with an effective SEO strategy. Creative Words was called upon to tackle this challenge.
Solution and key benefits
- In-depth SEO analysis conducted by a native German-speaking SEO expert
- Content assigned to specialists in the tourism and marketing sector to ensure linguistic accuracy and effective communication
- SEO-optimized translations to guarantee visibility on search engines, considering cultural and linguistic differences
Findings and outcomes
From October 2024 to April 2025, the following results were recorded compared to the previous period:
- Total Users increased by 202.5%
- New Users increased by 224.0%
- Sessions increased by 192.0%
- Engaged Sessions increased by 172.3%
What they say about us
We are extremely satisfied with our collaboration with Creative Words. Their SEO expertise has helped us gain visibility in the German market, reaching our target audience. Creative Words seamlessly integrated into our team with clear communication and a streamlined workflow. The results are excellent, and we look forward to continuing our collaboration.
Céline M. – Director E-commerce & Digital Marketing
