Mobile gaming: new industry trends you should know
With the advent of smartphones and tablets, the already successful gaming industry has undergone further expansion. Achieving record revenues from mobile gaming in recent years. To always stay one step ahead, learn about the latest trends and anticipated developments of the coming years. At one time or another, every one of us will have played […]
HORECA World: Boosting your Industry with Tourism Translation
If you work in this field, you surely know what we’re talking about when we refer to the HORECA world. If, on the other hand, you have no idea what we’re talking about, fear not! In today’s article we’ll explain everything about this world and take a look at the possible benefits localization can bring […]
Copywriting and tourism: how to promote your tourism business
The combination of copywriting and tourism might look like a rather useless pairing at first glance. But it’s actually a crucial combination that can prove extremely beneficial to your tourism business. Let’s take a look at how engaging storytelling can increase bookings and revenue. Have you ever heard of copywriting? In essence, it means writing […]
OTAs and tourism: visibility and direct bookings
OTAs and tourism: an inescapable combination in an age of last-minute travel, online booking and increasingly cut-throat competition. But what exactly does OTA mean? And what advantages (and disadvantages) can tour operators gain from the visibility they provide? We have already extensively discussed the real revolution that digital has brought to the world of tourism. […]
The tourism industry and SEO: not just keywords
The tourism industry and SEO: a seemingly complex combination, but also an excellent secret weapon for reaching new users. And increasing visits and bookings. But in practical terms, how do you take full advantage of the potential of the internet and search engines to have your content reach a wider audience? In recent years, between […]
Geomarketing and communication: how to improve performance and results
Have you ever heard of geomarketing? It’s a local approach to marketing that helps companies reach new customers organically and effectively. If you want to find out how the perfect combination of geomarketing and communication can help your business truly take off, our new article has plenty of helpful tips in store. As every entrepreneur […]
International SEO: 7 strategies for expanding your website
Have you ever thought about exporting your website abroad, to open up new markets and make your products and services known to thousands of other users? If yes, you’ve come to the right place. In this article we’ll discuss International SEO and give you some useful tips to make localising your website as uncomplicated as […]
Translation and UX: 5 mistakes to avoid making on your website
Translation and UX: this combination is often overlooked, but actually quite critical in improving the browsing experience on your website. What aspects should you keep in mind when translating a website. And what, on the other hand, are the errors and oversights that could harm the user experience, effectively reducing visits and sales? There are […]
How to translate a website with connectors: what they are and why you should use them
Website translation has become an indispensable necessity in a globalised world. But it is also a complex operation that requires the synergy and collaboration of several teams with a common goal. What if there was a way to automate and speed up the process, reducing the possibility of human error? In this post, we’ll learn […]
Creative translations for Ecommerce: a winning choice
Can you translate your Ecommerce content while ensuring that foreign audiences will also appreciate it and be enticed to purchase? Absolutely, but you need to adapt your site to the local culture with creative translations. But what exactly is a creative translation, and how can it help your Ecommerce site grow abroad? In an increasingly […]