How we use AI in localization without compromising quality
There’s a question we hear from almost every new client: “If you’re using AI, how do I know the quality won’t suffer?” It’s the right question to ask. And it deserves a straight answer — not a brochure. Here’s exactly how we use AI, and where we don’t. What AI actually does in our workflow […]
Terminology management in localization: why we never start with translation
There’s a question we hear often when talking to a new client: “So, when can you start translating?” Our answer is always the same: not yet. We know that’s not what most people want to hear. There’s usually a deadline. There’s a product launch. There’s pressure from stakeholders across the organization. Everyone wants to see […]
$750 billion will flow through AI Search by 2028. How visible is your brand in AI queries?
There is one number worth keeping in mind: $750 billion. That is McKinsey’s estimate of the revenue that will flow through AI Search platforms by 2028. This is not speculation. It is already happening. In the United States — a market that consistently anticipates global trends — nearly 50% of consumers already use AI-powered search […]
Speaking fashion in every language: how to translate luxury for international buyers
The foreign buyer flips through the catalogue, pauses on the images, nods. Then something stalls. The copy doesn’t land. The tone falls flat. The product is excellent — but the words don’t do it justice. This isn’t a bad translation problem. It’s an insufficient translation problem. In the fashion, leather goods and footwear industry, language […]
Multilingual materials for trade shows: 3 mistakes that could cost you international buyers
Participating in an international trade shows means much more than simply setting up a well-designed booth or presenting a competitive product. It involves connecting with buyers from diverse markets who have different expectations, habits, and evaluation criteria. In this context, multilingual materials for trade shows are not just an operational detail; they are a strategic […]
Every client is a story of their own — Interview with Giulia, Customer Success Manager at Creative Words
Every project starts with a question—or rather, with many questions.Because there’s no such thing as a standard client, nor a one-size-fits-all solution. We spoke with Giulia, Customer Success Manager at Creative Words, about what it really takes to build a service that works. From the first call to more in-depth conversations, and even the moments […]
Beyond translation: how LSPs can use AI to transform operations
In the age of AI, most conversations around language service providers (LSPs) focus, understandably, on translation and content generation. But there’s another side of the business that is just as ripe for innovation: operations. From admin-heavy workflows to tedious manual tasks, LSPs face daily inefficiencies that drain time and resources. The good news? Strategic AI […]
The hidden tax of global content: where time and money really go
Most companies can tell you exactly how much they spend on translation.Very few can tell you how much global content actually costs them. Not because the numbers aren’t available, but because the cost doesn’t live in one place. It’s scattered across teams, tools, processes, and markets. A few extra days here. A small rewrite there. […]
Why teaching and mentoring is the strongest antidote to cynicism in this industry
There’s a moment in every professional’s career when you sit back and think: “Is this really what I wanted to do?” I am sure it happened to ALL of us in 2025. Maybe it’s the fifth request of the week for “AI-quality at half the price”.Maybe it’s a client explaining again how “this shouldn’t take […]
Expanding into Italy: Comprehensive Guide for International Brands
Introduction Italy is the world’s eighth‑largest economy and the eurozone’s third‑largest country by GDP[1]. In recent years, the country has become a key European e‑commerce market. It combines a large population of digital buyers (about 49 million internet users and almost 90% penetration)[2] with a robust logistics infrastructure and rising online spending. Italian consumers are […]