Introduction
Standing out in the Alpine luxury tourism scene is no small feat. Since 2013, Creative Words has been supporting Andermatt Swiss Alps with high-quality, multilingual communication that speaks directly to its diverse audiences-especially the Italian market. A solid linguistic strategy was key to building credibility and positioning Andermatt as a luxury destination of choice.
Solution and key benefits
- Precise localization tailored to a premium Italian audience
- Strategic language choices across all content formats
- Consistent tone of voice across 3 languages: EN, IT, DE
- Ongoing consultancy on PR, digital, legal, and sustainability content
- Website and marketing content optimized for engagement and clarity
Findings and outcomes
12 years of successful collaboration
100,000+ words translated annually
Multilingual support across key markets
+37% engagement across markets thanks to native-language content
What they say about us
Communication with our stakeholders across languages is essential. With Creative Words, we’ve had a reliable, high-quality partner who understands our standards and helps us deliver consistent, top-tier messaging.
Stefan Kern – CCO
