Introduction
El Gouna, a luxury icon in the portfolio of Orascom Development Holding, is more than just a resort; it is an exclusive experience that combines hotels, apartments, and leisure facilities. Seeking international expansion, the El Gouna team aimed to overcome language barriers and strengthen its online presence, with particular focus on the German-speaking market, a key demographic in the tourism sector. To achieve this, they needed to translate their content and optimize it with an effective SEO strategy. Creative Words was called upon to tackle this challenge.
Solution and key benefits
- In-depth SEO analysis conducted by a native German-speaking SEO expert
- Content assigned to specialists in the tourism and marketing sector to ensure linguistic accuracy and effective communication
- SEO-optimized translations to guarantee visibility on search engines, considering cultural and linguistic differences
Findings and outcomes
Translation and optimization of 75,000 words
Linguistic accuracy optimized for the German-speaking audience, increasing visibility and online engagement
A more engaging user experience, strengthening El Gouna’s leadership in the international tourism sector
What they say about us
We are extremely satisfied with our collaboration with Creative Words. Their SEO expertise has helped us gain visibility in the German market, reaching our target audience. Creative Words seamlessly integrated into our team with clear communication and a streamlined workflow. The results are excellent, and we look forward to continuing our collaboration.
Céline M. – Director E-commerce & Digital Marketing
